The marketing team has spent the last several weeks arranging media meetings with both trade and consumer outlets and will be working hard to reach as many outlets as possible during their time there. I’ll be joining the team in the city for several of the meetings as we present the specially designed media kits you see here, highlighting the features and benefits of ESL™ technology.
The New York tour is only step one in a fully formulated media outreach plan. With the bulbs’ arrival in the states imminent, we are prepared to hit the ground running with a full media relations campaign so consumers become aware of the new and better choice available to them.
I look forward to bringing you further updates from our public relations team as we move forward.