I had the chance to spend much of today in Greensboro, North Carolina, working closely with The Sales Factory — our marketing partner for more than two years. With the launch of our R30 ESL bulb drawing nearer, we felt it was a good time to get together with The Sales Factory for a prelaunch marketing strategy session. We spent time reviewing the details of our nationwide marketing and public relations campaigns that will support our product launch.
In fact, we will ultimately operate two simultaneous awareness programs — one will be aimed at distributors, with the goal of building up our roster of sales partners to make it easy to find an ESL bulb, no matter what type of store or website you patronize for your lighting needs. The picture below will give you a peek at a high-impact mailer that The Sales Factory has conceived of to get bulb samples into the hands of prospective distributors, both quickly and in an eye-catching and impactful way.
The second campaign, of course, will be to encourage consumer adoption of the Vu1 ESL as an energy-efficient replacement for their current lightbulbs. Once we have bulbs in hand, I can assure you that our fervent followers and the wider public will begin to hear more about both the underlying technology that makes the Vu1 ESL the best incandescent replacement on the market; and of course, about where consumers can procure the bulbs for their own use.
The meeting left me feeling as excited as I’ve been in months about our ESL bulb, which is ever closer to reality. With our newly-minted technical team already making great strides in China since their arrival last weekend, there is palpable and positive momentum throughout our company. Thank you for your patience and confidence in Vu1.
William B. Smith
Chairman and CEO