vu1 corporation strengthens board of directors with addition of john rehfeld; seasoned marketing and financial expert will chair audit and compensation committees

September 29, 2011 - Vu1® Corporation (OTCBB: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that John Rehfeld, a seasoned, marketing-driven executive, has been elected to its Board of Directors. Mr. Rehfeld will also chair the Audit and Compensation Committees.

Mr. Rehfeld has a strong track record of launching and commercializing technical innovations through third party distribution channels into the business and consumer markets. The Company believes his addition to the Board is timely as Vu1® is currently preparing to launch its Electron Stimulated Luminescence (ESL) light bulbs to US consumers. Mr. Rehfeld currently serves as an outside Board member of two public software and hardware technology companies (Lantronix and and an architectural products company (Enkeboll Designs). Additionally, he is a CEO Coach and Adjunct Professor in the Pepperdine University and University of San Diego executive MBA programs.

“I am delighted to have someone with John’s expertise and experience join Vu1® Board of Directors,” commented William B. Smith, Vu1® Chairman. “As we prepare to launch our ESL light bulbs into the US market, we all welcome his strategic insight specifically because he has been able to grow businesses from relatively small revenue bases to hundreds of millions of dollars. It will be these successes that the Board and senior executive leadership will collectively leverage so we can achieve similar results for Vu1®.”

“Throughout my career I have always been drawn to new and exciting product technology advancements – this naturally drew me to Vu1® and its disruptive ESL lighting technology,” commented John Rehfeld, Director. “As I learned more about the possibilities of ESL, I clearly wanted to lend my support to hasten the possibilities. Therefore, my objective is to work closely with the Board and Vu1® senior executive leadership, including Scott Blackstone (CEO) and Bill Hamlin (interim President, COO and Director) to ensure Vu1® has the resources and strategic plan to capture consumer mindset, market share and increase shareholder value.”

About Vu1® Corporation

New York City-based Vu1® Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions worldwide. Vu1® has developed a new energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. Learn more about Vu1® at www.Vu1®.com. For the latest news, find Vu1® on Facebook and follow us on Twitter.

For investor inquiries, please contact Michael Polyviou at (212) 885-0453. For product and sales inquiries, please contact Chris Reilly at (704) 929-7872.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, independent testing laboratories certification results, timing for bulb production, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market.. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words “may,” “would,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company’s ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2010 and our other periodic reports as filed from time to time).

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