Recently I had the pleasure of being invited to discuss what is happening with Vu1 Corporation and the development of our R30 bulb on the syndicated radio program Home Talk USA with Michael King. King (known to his legions of fans as the “Cajun Contractor”) and I discussed the mission and vision of Vu1 and I introduced his audience to Electron Stimulated Luminescence as a superior option to replace incandescent bulbs as they are removed from the marketplace.
After the program aired on September 28, I was provided information ranking the interest of the interview amongst King’s listeners. Our interview scored substantially higher than the average show. To me, this demonstrates the likely confusion and therefore interest in what is taking place with the BULB Act and phase out of incandescent lamps.
The show was an excellent opportunity to explain the new technology to a new audience and differentiate our product from the bulbs currently on the market. As production allows for bulbs to be available to the media and the public, we foresee many more media opportunities to educate consumers about Vu1 lighting.
For those unable to listen to the Home Talk USA interview live, we have provided the recorded version here. Enjoy.
Once again, I invite our consumers, channel partners and investors to join me on a conference call, followed by a brief Q&A session on Monday, September 30 at 4:30 pm EDT. Below is the call in information.
Conference ID#: 72950681
Operator Assisted Toll-Free Dial-In Number for Participants: (855) 387-0826
Operator Assisted International Dial-In Number for Participants: (937) 660-3995
Invitation: Investor Conference Call
Hosted by William B. Smith, Wednesday, September 4th
Vu1 has commenced shipping and with the completion of our New York media tour, I will host a call to discuss plans for our company and our products.
I invite you to participate in an open call with me next Wednesday, September 4th at 4:30 p.m. EDT. You can expect an update on preliminary shipping, logistics, and distribution followed by a Q&A session. I encourage you to bring your questions, concerns and insights to the table.
As always, I will be candid in terms of where we are at this point, where we want to be and how we will get there. Your patience during this process has been greatly appreciated. It is, I believe, about to be paid off as consumers experience the difference of our “light without compromise.”
This is an exciting day for Vu1 as our marketing team heads to New York City to launch the publicity campaign for the ESL R30 bulbs fresh off the plane from China.
The marketing team has spent the last several weeks arranging media meetings with both trade and consumer outlets and will be working hard to reach as many outlets as possible during their time there. I’ll be joining the team in the city for several of the meetings as we present the specially designed media kits you see here, highlighting the features and benefits of ESL™ technology.
The New York tour is only step one in a fully formulated media outreach plan. With the bulbs’ arrival in the states imminent, we are prepared to hit the ground running with a full media relations campaign so consumers become aware of the new and better choice available to them.
I look forward to bringing you further updates from our public relations team as we move forward.
Vu1 Corporation is just days away from delivering on our promise of a flawless ESL R30 bulb going to market. This is a very exciting time for us as we prepare for the public to finally experience our quality lighting.
As you’re aware, the ESL R30 bulbs are in production. Though the bulbs are functioning perfectly we did run into one minor cosmetic issue (incorrect writing on sleeve) that we are correcting before our launch, as well as a minor equipment issue (lacquer spray nozzles sticking). It does mean a slight delay (days), but we are confident of a shipping date the last week of August. These issues are minor, and also simply addressed. The lamps are terrific; we are doing housekeeping now.
Vu1’s media relations team is moving full steam ahead and will be conducting a media tour of key publications in New York City just prior to the bulbs being shipped. They will be sharing important dates and retail locations with selected media and have a full PR plan ready to launch following the bulb’s arrival in the United States. Our sales team is also primed to go and we feel confident in the distribution channels they have put in place.
I have heard from many people expressing “disappointment” and alarm. We are excited and ready for shipping; there is nothing to be disappointed about. As I said months ago, we will send out a great product, and I will not take chances. As always, we will continue to post updates and keep you in the loop. Thank you for your continued support.
It’s been a busy and exciting two months since our May update. At that time, a major piece of custom manufacturing equipment had arrived, allowing us to begin our initial pilot runs. After the runs were completed and with the new equipment in place, our former 45 percent front-end yields rocketed to over 80 percent. We expect this front-end yield to climb further still once production normalizes and we have the ability to further calibrate the machines. Our electronics yields now stand north of 90 percent, which is outstanding.
While our original intent was to ship by the fourth week of July, we’ve been informed that one piece of testing equipment has been delayed in customs. This equipment is necessary for us to ensure our finished product meets our quality standards and specifications. Due to the customs delay, we now expect the ESL R30 shipment to take place the last week of July or, more likely, the first or second week of August.
This delay has nothing to do with manufacturing or quality. While we’re naturally disappointed with the potential 1-2 week postponement, it’s a small bump in what has become a smooth road to getting our bulbs into the hands of our U.S. distributors and end consumers. And while we hope the equipment is released in time to hit our July shipment target, in the interest of transparency we wanted to alert you to the possibility of the launch being pushed into August.
Moving forward, we continue to receive constructive and positive feedback from our engineers and the factory. Once the testing equipment clears customs, we will begin moving as fast as practical to get the Vu1 R30 on the plane to the states. Interest from our U.S. distribution partners remains high and James Poindexter has the entire U.S. covered now.
We will alert everyone when the shipment date is finalized. Also, we will begin our public relations and investor relations campaigns at the same time. I have intentionally put them on hold until we begin shipping.
I truly thank our shareholders and future consumers for their continued support and look forward to telling you the Vu1 R30 is in the air in the very near term.