Vu1 Corporation is just days away from delivering on our promise of a flawless ESL R30 bulb going to market. This is a very exciting time for us as we prepare for the public to finally experience our quality lighting.
As you’re aware, the ESL R30 bulbs are in production. Though the bulbs are functioning perfectly we did run into one minor cosmetic issue (incorrect writing on sleeve) that we are correcting before our launch, as well as a minor equipment issue (lacquer spray nozzles sticking). It does mean a slight delay (days), but we are confident of a shipping date the last week of August. These issues are minor, and also simply addressed. The lamps are terrific; we are doing housekeeping now.
Vu1’s media relations team is moving full steam ahead and will be conducting a media tour of key publications in New York City just prior to the bulbs being shipped. They will be sharing important dates and retail locations with selected media and have a full PR plan ready to launch following the bulb’s arrival in the United States. Our sales team is also primed to go and we feel confident in the distribution channels they have put in place.
I have heard from many people expressing “disappointment” and alarm. We are excited and ready for shipping; there is nothing to be disappointed about. As I said months ago, we will send out a great product, and I will not take chances. As always, we will continue to post updates and keep you in the loop. Thank you for your continued support.
William B Smith
Chairman and CEO